How FMCG companies can reduce CO2 and increase profitability?
Frequently asked questions
To understand the FMCG logistics meaning , you need to first understand what FMCG is. This acronym stands for goods that are sold rapidly, and at a low cost, including beverages, packaged food, toiletries, cleaning products & personal care products. And FMCG logistics involves all the steps to get these products quickly across the supply chain to the shoppers, via different channels.
In a fast-paced market like FMCG, it can sometimes be a struggle to keep pace with the logistics demand & delight customers. Here are some of the top logistics challenges that your business is likely to face:
- Inability to maintain sufficient inventory to meet fluctuating demand
 - Struggle to stay compliant with industry regulations
 - Lack of visibility of the inventory & order status
 - Lack of system & data integration to optimize the full supply chain
 
Some of the KPIs that you should track when it comes to fast moving customer goods logistics are:
- Delivered On-Time & In-Full
 - On-Shelf Availability
 - Supply Chain Costs
 - Carrying Cost of Inventory
 - Average Time to Sell
 - Out-of-Stock Rate
 
FMCG logistics can be optimized by choosing the right third-party logistics (3PL) provider. For best results outsource your supply chain management, warehousing & distribution, inventory management, order fulfillment, and delivery optimization to a 3PL like GEODIS.